We have launched two new fresh Hot Smoked fillets, in a tie up with fast-growing recipe box specialist, Mindful Chef.
Our first product to carry the GGN labelling is a BigFish fresh salmon fillet which will start to appear in recipe boxes distributed by Mindful Chef from this month.
The GGN label stands for certified and responsible aquaculture and provides guidance to consumers. It indicates that production processes comply with the strict requirements of the international GLOBALG.A.P. aquaculture standard: food safety, environmental integrity, animal welfare and social responsibility. In future, BigFish branded Atlantic salmon* products will carry a label with a GLOBALG.A.P. (GGN) number allowing consumers to verify the certified source of the product online.
Kristian Moeller, CEO of GLOBALG.A.P., the standard which underpins the ‘GGN certified aquaculture’ logo, says; “GGN.ORG stands for the idea that joint goals are achieved when all those involved work together. Our principles of dialogue, transparency, reliability, and development have helped us support a modern form of aquaculture that is clearly oriented towards sustainability.”
Co-founder of Mindful Chef, Myles Hopper says: "At Mindful Chef, we care about quality, transparency and sustainability. Sourcing ethically and responsibly is not only incredibly important to us but to our customers as well, which is why we're thrilled to be working with JCS Fish to send out the UK's first GGN labelled products in our healthy recipe boxes. This not only supports our business values, adding further credibility to our service, it also gives customers that extra knowledge on where our ingredients come from.”
This GGN labelling will be rolled out on further BigFish brand salmon products over the next 12 months.
*This applies to BigFish products made with standard (ie. non-Organic) Atlantic salmon. Our Organic salmon has its own certification standard.